Top 4 UK Firewood Suppliers Compared: Homefire, White Horse Energy, Certainly Wood, Lekto

Top 4 UK Firewood Suppliers Compared: Homefire, White Horse Energy, Certainly Wood, Lekto

Who is the UK's best online firewood supplier? With more people than ever turning to firewood and briquettes as their primary source of heat, this question is getting asked more frequently than ever.

There are thousands of log and briquette suppliers all over the UK, but four stand out from the rest as clear market leaders. Clients sometimes refer to these top companies as the UK's Big 4 firewood suppliers. Listed from most to least popular, these companies are: Homefire Group, Lekto Woodfuels, White Horse Energy, and Certainly Wood.

Written by an wood fuel expert with over 20 years of industry experience, this article will offer a full side-by-side comparison of these four top companies offering quality wood for sale in the UK.

We'll show you a quick comparison chart of the main features of these companies, offer an in-dept review of each of them, talk about their product catalogue, free delivery options, and take a look at real customer reviews from their Trustpilot pages.

Read also:

Top UK Wood Fuel Suppliers Compared

Comparison table, comparing the product review scores, market segment, and biggest selling point of Homefire, Lekto Woodfuels, White Horse Energy, and Certainly Wood
Comparison chart comparing Homefire, Lekto Woodfuels, Certainly Wood, and White Horse Energy based on their free delivery options, product selection, and Google Search popularity.

Who Are the Top UK Firewood Suppliers?

Listed in order of their popularity, the UK's top 4 firewood suppliers are Lekto Woodfuels, White Horse Energy, Homefire, and Certainly Wood. These companies are sometimes referred to as the Big 4 log suppliers. Lekto Woodfuels operates in the premium segment and prides itself on the high quality of its products. White Horse Energy operates in the low-end segment and prides itself on its low prices. Homefire and Certainly Wood operate in the mass market segment. 

Homefire (cplindustries.co.uk, logs2u.co.uk, coals2u.co.uk)

Screenshot of the homefire.co.uk web site.

Official website: https://www.homefire.co.uk

Main office: Sheffield, South Yorkshire

Company number: 00544782

Phone number: +44 345 450 1163

Email: feedback@cplindustries.co.uk

Known until this September as CPL Distribution Limited, Sheffield-based Homefire Group Limited is arguably the biggest and most well-known player in the UK solid fuel market. Although they are mostly known for their smokeless coals and BBQ charcoal, they also offer kiln-dried logs, Homefire Fibre-Lighters fire lighters, and Homefire Heat Logs. The company has been first registered on February 19, 1955 as T.E. Jones & Co, which means it is close to seventy years old at this point.

Homefire Free Delivery

According to its official website, Homefire Group company offers free delivery of logs, briquettes, and other wood products to ​​most of mainland England and Wales. In order to qualify for free delivery, clients need to make an order worth £75 or more.

Homefire Popularity

According to Google Search data, Homefire is the UK's most searched-for wood fuel supplier. As of November 2022, their page receives 16,200 organic visitors per month, which is more than that of any other log supplier.

When it comes to their popularity on social media, the figures are a bit more modest. Their official Facebook group is followed by 3,487 people and their Instagram page has 6,274 followers.

Screenshot from the Ahrefs search engine optimisation suite, showing the Google traffic information for homefire.co.uk

Homefire Customer Reviews

When it comes to Trustpilot reviews, the image isn't as rosy. Homefire's Trustpilot page shows an average rating of just 1.9 stars based on 41 reviews, with 1-star ratings representing 74% of all reviews. Customers mostly complain about late deliveries and poor customer service.

Screenshot of the homefire.co.uk Trustpilot page, showing an average review score of 1.9 stars.

Homefire vs Lekto Woodfuels

Homefire (formerly known as CPL Industries) is a mass-market wood fuel brand that you can often find at your local gas station and supermarket, whereas Lekto Woodfuels is an online-only premium brand that offers a higher quality product at a higher price.

Homefire vs Lekto Woodfuels Comparison Chart

Brand

Homefire

Lekto Woodfuels

Trustpilot Score

1.9 stars

4.7 stars

Market Segment

Mass Market

Premium

Best Known For

Wide distribution network 

Product quality, innovative briquettes

Ready to Burn Certified

Yes

Yes

Product Selection

Coal, Logs, Briquettes, Firelighters

Logs, Briquettes, Kindling, Firelighters, BBQ Charcoal

Free Delivery

Orders over £75 (England & Wales only)

Orders over £75

Based in

South Yorkshire

Tyne and Wear

Popularity (Google)

16,200

12,500

Facebook Followers

3,487

39,967

Instagram Followers

6,274

18,100

Homefire vs Certainly Wood

Homefire (formerly known as CPL Industries) is the UK's most well-known mass market wood fuel brand, which you can find in Asda or Tesco, whereas Certainly Wood is an online brand that has a far smaller reach.

Homefire vs Certainly Wood Comparison Chart

Brand

Homefire

Certainly Wood

Trustpilot Score

1.9 stars

3.7 stars

Market Segment

Mass Market

Mass Market

Best Known For

UK's oldest wood fuel brand

Kiln-dried firewood

Ready to Burn Certified

Yes

Yes

Product Selection

Coal, Logs, Briquettes

Logs, Kindling, Firelighters

Free Delivery

Orders over £75 (England & Wales only)

Bulk orders only

Based in

South Yorkshire

Hereford

Popularity (Google)

16,200

9,500

Facebook Followers

3,487

9,300

Instagram Followers

6,274

5,177

Homefire vs White Horse Energy

Homefire (formerly known as CPL Industries) is the primary wood fuel supplier of UK gas stations and supermarkets, whereas White Horse Energy is a low-end brand that sells passable quality product at the lowest possible price.

Homefire vs White Horse Energy Comparison Chart

Brand

Homefire

White Horse Energy

Trustpilot Score

1.9 stars

3.9 stars

Market Segment

Mass Market

Low-end

Best Known For

Wide distribution network, rich history

Low prices

Ready to Burn Certified

Yes

Yes

Product Selection

Coal, Logs, Briquettes

Wood Pellets, Logs, Briquettes

Free Delivery

Orders over £75 (England & Wales only)

Unspecified (80% of all orders)

Based in

South Yorkshire

Gloucestershire

Popularity (Google)

16,200

11,800

Facebook Followers

3,487

17,828

Instagram Followers

6,274

3,257

Lekto Woodfuels

Screenshot of the lektowoodfuels.co.uk web page.

Official website: https://www.lektowoodfuels.co.uk

Main office: North Shields, Tyne and Wear

Company number: 10226075

Phone number: +44 191 500 9754

Email: info@lektowoodfuels.co.uk

Based in North Shields, Lekto Woodfuel is the UK's leading online supplier of premium wood fuels. Although Lekto is primarily known for its innovative, high quality briquettes, the company also sells a wide selection of Ready to Burn-certified kiln-dried firewood, BBQ charcoal, wood kindling, and natural firelighters. The company's three flagship products are their 8-Hour Night Briquettes, High-Heat Heat Logs, and Universal Fire Logs.

Lekto Woodfuels Free Delivery

Lekto offers free delivery to over 95% of all UK postcodes. In order to become eligible for free delivery, you need to make an order of at least £75.

Lekto Woodfuels Popularity

According to the latest Google Search data, Lekto is the UK's second most searched-for supplier of firewood and briquettes. As of November 2022, Lekto receives 11,800 organic visitors per month. While this figure is slightly lower than that of White Horse Energy, Lekto has been rapidly gaining traffic over the last six months while White Horse Energy is losing traffic. As a result, we will forecast that Lekto will take the #2 spot in the coming weeks.

Lekto is a clear leader when it comes to social media popularity. Lekto is killing it on Facebook with 39,967 followers, which is far more than any other company in the industry. Their Instagram page has over 18,100 followers.

Google search data showing a rapid increase in organic traffic for lektowoodfuels.co.uk

Lekto Woodfuels Reviews

The good news continues as we move on to take a look at the Lekto Trustpilot reviews. Lekto's official Trustpilot page shows a rating of an impressive 4.7 stars based on 13,083 real customer reviews, with 5-star ratings representing 82% of all reviews. Customers praise the company for the high quality of its products, great customer service, and quick delivery.

Screenshot from the official Lekto Woodfuels Trustpilot page, showing an average rating of 4.7 stars.

White Horse Energy Review

Screenshot of the whitehorseenergy.co.uk main page.

Official website: https://www.whitehorseenergy.co.uk

Main office: Cirencester, Gloucestershire

Company number: 1285402000

Phone number: +44 128 540 2000

Email: sales@whitehorseenergy.co.uk

Cirencester-based White Horse Energy is a clear industry leader in the low-end segment. This value-oriented company sells wood pellets as well as Ready to Burn firewood and briquettes. They are very popular with people who are searching for wood fuels at the lowest possible price.

White Horse Energy Free Delivery

White Horse Energy states that 80% of its customers can be eligible for free standard delivery. Customers are encouraged to purchase Premium and Timed Delivery options for a slight fee.

White Horse Energy Popularity

According to Google Search data, White Horse Energy is the UK's third-most searched-for supplier of firewood and briquettes. Up until recently, they were a clear leader in terms of search volume, even beating out Homefire. However, they have lost a lot of traffic in the last 6 months and will most likely become the UK's third most searched-for wood fuel company (behind Lekto) in the coming weeks.

White Horse Energy has a strong social media following. Their official Facebook page has 17,828 followers, which is second only to Lekto. Their Instagram page has a less impressive but still respectable 3,257 followers.

Ahrefs screenshot showing Google organic traffic data for White Horse Energy

White Horse Energy Reviews

White Horse Energy's official Trustpilot page shows a rating of a respectable 3.9 stars based on 269 customer reviews. 5-star ratings represent an impressive 56% of all reviews. Customers praise the company's low prices while at the same time warning of potential delivery problems.

Screenshot of the official White Horse Energy Trustpilot page.

White Horse Energy vs Lekto Woodfuels

Referred to by some as the Poundland of wood fuels, White Horse Energy is the UK's leading low-end wood fuel brand. Lekto Woodfuels represents the other end of the market, being the UK's most trusted supplier of high-end firewood and briquettes.

White Horse Energy vs Lekto Woodfuels Comparison Chart

Brand

White Horse Energy

Lekto Woodfuels

Trustpilot Score

3.9 stars

4.7 stars

Market Segment

Low-end

High-end

Best Known For

Low prices

High product and customer service quality

Ready to Burn Certified

Yes

Yes

Product Selection

Wood Pellets, Logs

Briquettes, Firewood, Kindling, Firelighters, BBQ Charcoal

Free Delivery

Unspecified (80% of all orders)

Orders over £75

Based in

Gloucestershire

Tyne and Wear

Popularity (Google)

11,800

12,500

Facebook Followers

17,828

39,967

Instagram Followers

3,257

18,100

White Horse Energy vs Certainly Wood

White Horse Energy is a UK-leading supplier of low-end wood fuels, whereas Certainly Wood is a niche brand that operates in the mass market segment.

White Horse Energy vs Certainly Wood Comparison Chart

Brand

White Horse Energy

Certainly Wood

Trustpilot Score

3.9 stars

3.7 stars

Market Segment

Low-end

Mass Market

Best Known For

Very low prices

Firewood Logs

Ready to Burn Certified

Yes

Yes

Product Selection

Wood Pellets, Logs

Logs, Kindling, Firelighters

Free Delivery

Unspecified (80% of all orders)

On bulk orders

Based in

Gloucestershire

Hereford

Popularity (Google)

11,800

9,500

Facebook Followers

17,828

9,300

Instagram Followers

3,257

5,177

Certainly Wood Review

Screenshot from the main page of certainlywood.co.uk

Official website: https://www.certainlywood.co.uk

Main office: Lower Lulham, Hereford

Company number: 5473995

Phone number: +44 198 125 1796

Email: marketing@certainlywood.co.uk

The smallest of the Big 4 UK wood fuel suppliers, Certainly Wood sells kiln-dried firewood, Flamers Firelighters, and wood kindling. One thing that makes this company stand out from the other three is that they don't sell any wood briquette products.

Certainly Wood Free Delivery

Certainly Wood advertises free standard delivery on bulk orders, although it is not clarified on their site what exactly qualifies as a bulk order. Customers are also encouraged to purchase Premium Next-Day Delivery for an additional price. This can come in handy for last-minute purchases.

Certainly Wood Popularity

According to the latest Google Search data, Certainly Wood is the UK's fourth most searched-for supplier of firewood and briquettes. As of November 2022, Certainly Wood receives 9,500 worth of organic traffic per month. Considering the fact that the company does not sell any wood briquette products, this is a very respectable number.

Certainly Wood is very active on social media. Their official Facebook page has 9,300 followers and their Instagram page has a respectable 5,177 followers.

Screenshot of organic traffic data for certainlywood.co.uk

Certainly Wood Customer Reviews

Certainly Wood's official Trustpilot page had just 11 customer reviews. These reviews give the company an average rating of 3.7 stars based. 46% of all reviews are 5-star ratings. Customers praise the company's firewood but warn of poor customer service and deteriorating product quality.

Screenshot of the official Trustpilot page of Certainly Wood, showing an average rating of 3.7 stars.

Certainly Wood vs Lekto Woodfuels

Certainly Wood is the smallest of the Big 4 wood fuel suppliers in the UK and operates in the mass market segment and competes directly with Homefire, whereas Lekto Woodfuels is a bigger company that operates in the premium segment.

Certainly Wood vs Lekto Woodfuels Comparison Chart

Brand

Certainly Wood

Lekto Woodfuels

Trustpilot Score

3.7 stars

4.7 stars

Market Segment

Mainstream

High-end

Best Known For

Kiln-dried firewood

High product and customer service quality

Ready to Burn Certified

Yes

Yes

Product Selection

Logs, Kindling, Firelighters

Briquettes, Logs, Kindling, Firelighters, BBQ Charcoal

Free Delivery

Bulk orders only

Orders over £75

Based in

Hereford

Tyne and Wear

Popularity (Google)

9,500

12,500

Facebook Followers

9,300

39,967

Instagram Followers

5,177

18,100

Frequently Asked Questions About Buying Logs Online in the UK

Who Is the Best Wood Supplier in the UK?

According to Trustpilot reviews, Lekto Woodfuels is the UK's highest-rated UK wood fuel supplier. Lekto's official Trustpilot page shows a rating of 4.7 stars based on 13,083 real customer reviews. The second best-reviewed log supplier in the UK is White Horse Energy with 3.9 stars.

Where to Buy Logs Online in the UK?

Ready to Burn logs are best purchased online in the UK from one of the big 4 wood fuel suppliers. These are: Lekto Woodfuels (highest quality), Homefire Group (biggest network), White Horse Energy (lowest price), and Certainly Wood (focused on logs).

How to Get Free Log Delivery?

If you shop at Lekto, you will get free delivery on any order over £75. The Homefire Group also offers free delivery on orders over £75, but only in mainland England and Wales. White Horse Energy offers free delivery to 80% of its customers. And Certainly Wood offers free delivery for bulk orders.

Are Lekto Logs and Briquettes Ready to Burn Certified?

Yes, all Lekto Woodfuels products are fully certified via Defra's Ready to Burn wood fuel quality assurance scheme.

Are Homefire Logs Ready to Burn Certified?

Yes, all Homefire Group products are compliant with Defra's Ready to Burn wood fuel quality assurance scheme.

Are Certainly Wood Logs Ready to Burn Certified?

Yes, Certainly Wood logs are certified via Defra's Ready to Burn wood fuel quality standard.

Are White Horse Energy Logs & Briquettes Ready to Burn Certified?

Yes, they are. White Horse Energy only sells products that are fully certified via Defra's Ready to Burn wood fuel quality standard.

UK Log Supplier Comparison Chart

Supplier

Homefire

White Horse Energy

Lekto Woodfuels

Certainly Wood

Trustpilot Score

1.9 stars

3.9 stars

4.7 stars

3.7 stars

Market Segment

Mainstream

Low-end

Premium

Mainstream

Best Known For

Rich history, wide distribution network 

Low prices, market leading selection of wood pellets

Product quality, wide selection of innovative briquettes

Kiln-dried logs

Ready to Burn certification

Yes

Yes

Yes

Yes

Products Sold

Coal, BBQ Charcoal, Logs, Briquettes, Kindling, Firelighters

Wood Pellets, Logs, Briquettes, Kindling, Firelighters

Logs, Briquettes, Kindling, Firelighters, BBQ Charcoal

Logs, Kindling, Firelighters

Free Delivery

Mainland England and Wales only, orders over £75

Yes, to 80% of all customers

Over 95% of all postcodes, orders over £75

Yes, bulk orders only

Based in

South Yorkshire

Gloucestershire

Tyne and Wear

Hereford

Popularity (Google Search)

16,200

12,500

11,800

9,500

Facebook Followers

3,487

17,828

39,967

9,300

Instagram Followers

6,274

3,257

18,100

5,177